Thursday 27 September 2012

Sectors of creative media

Television

Over the years the TV industry has went through enormous amounts of change from being commercially available from the 1920's to the present day. Television programmes are normally shot a few weeks before being broadcast although it varies depending on the programme. There are nine main broadcasters in the UK alone these include; BBC, ITV, Channel 4, Five, S4C, SMG and UTV.  Although there are over 300 satellite and cable broadcasters varying from channels such as sky,virgin media and discovery.  Usually broadcasters make money by placing 5 minute advertising breaks within there programmes. However, BBC don't as you need to pay for a t.v license this cost covers them for not placing advertisements on there channels.

Publishing

The publishing industry is made up of Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services. It covers a wide range of types such as printed media and and online multimedia. The industry produces a revenue of around about  £10.1 billion a year. It is also one of the largest exports for the creative media industry. Most publishing company's contain as little as 10 employees although some contain about 200. The main areas in the UK which the publishing industry occupies is London and the south-east of England.

Interactive media


The interactive media industry  refers to any product which is  based on some sort of computer or device. This product can be interacted with through the use of buttons,text,images ect.  An example of an interactive media product would be an app on the apple iPod  These can be interacted with on your device and are used worldwide by many smart phone users. Annually the interactive media industry is worth around about several billion pounds and employees about  34,300 people.


Radio

Radio is the transmission of information through the use of sound waves  It is commonly used in the modern day as a way of entertainment or a way of telling the news. There are a number of radio channels which can be played on a device with radio some national some local. Local channels are used to spread news about the specific region whereas national is general topics. A radio show normally consists of people talking as well as music depending on which channel your listening to. For example BBC four is mainly talking and discussions whereas BBC 6 is alternative music. However due to the rise in other forms of media such as films games or interactive media radio is not as popular as it once was. The radio industry employs about 22,000 people with as little as twenty people working in one studio.

Photo imaging


Photo imaging is the process of manipulating or editing photos through the use of software such as adobe Photoshop. Many people working in the photo imaging business (68%) work as freelance photographers however some work for photo imaging company's  The industry employs around about 43,100 people in the UK  There are over 8,700 photo imaging company's in the UK alone. For example company's such as AIP (association of image processionals).
Advertising
Advertising is a huge par of the economy  in the UK generating a massive £6.2 billion per year. There are 13,000 companies based around advertising with nearly 250,000 people working in the industry. The intention of of advertisement's are to persuade there audience to buy a product or service. Due to this there s a lot of money spent n the advertising industry. We are bombarded by advertisement's 24/7 event if we don't realize through the use of t.v,radio,billboards and loads more.Due to this high demand for advertising there is a large number of money and employees invested in the industry per year.

Animation
Animation is used in many sectors across the creative media industry mainly in television in film. It is done by creating an image the placing another image after it slightly different than the previous one. When a number of these images a put together they appear to be moving this illusion is called persistence of vision. The animation industry has a very small amount of employees. Currently they provide work for bout 4700 people in the UK.
Games
Currently the video games industry is a huge part of the entertainment industry. Some ground breaking games such as call of duty are getting more sales than most Hollywood films. Although, even due to the huge market for games the industry only employs around about 700 people in the UK  However, this is mainly because the video games industry has only became so popular quite recently. Therefore it is expected that the number of employees will rise is the next few years maybe even beating the television and film industry.
Film

The film industry is another sector which plays a huge part in creative media. In the UK the industry contributes a massive £4.3 billion to the economy. The industry is constantly evolving due to advances in technology for example special effects software or cameras. There are many aspects in film such as production, editing, writing and countless more. Due to this they employ and enormous amount of people with a number of over 100,000 people. Some examples of big UK based films would be ones like 'shaun of the dead' or 'harry potter'.

1 comment:

  1. hey Tom i'm am a young media student, i have been set n assignment by my teacher on this topic about media industry who owns what and how is it structure
    Here is my task : 1. Describe the structure and ownership of at least two sectors (e.g. television, radio; film; interactive media; computer games; press;)
    of the British and American media industries e.g. public service broadcasting, private ownership, conglomerates, multi-national companies, vertical and horizontal integration, cross-media; diversification; share of ownership; mergers and takeovers; product diversity; profitability of product range; performance against financial concerns; organisational objectives, national and global competition and trends.

    please help me out am really stuck

    ReplyDelete