Types of ownership in the Media

Public

Public ownership refers to when the broadcaster works towards the public's needs. These are broadcasters such as BBC. Due to the fact that they work for the public a fee has to be paid for the service. This is paid as part of your t.v license which is £145.50 a year. However this makes sure that there programmes are specific to what the public want and there is no adverts. However a disadvantage of public is that it doesn't cover a wide audience just the majority. Therefore, if you want to watch something specific to your needs you may need to look elsewhere for example on a private broadcaster.



Private



A private ownership refers to when a channel is owned by a specific company. There is no license fee for these broadcasters although there is advertisements between programs. These advertisements is how the private broadcasters produce there revenue. They get there income based on how many viewers there channel or programme gets. However, if a programme doesn't get enough viewers it will be pulled and not shown on the channel any more  However an advantage of private ownership is that you don't have to pay a license fee on the channels.

Geographical Scope

Geographical scope is determined by the amount of locations the media company or service is active in. There are normally three types, which are national, regional and local.

National 

A national media company means one which is active in various amounts of countries worldwide. They normally have a broad range of diffrent products and services. Usually, constantly expanding there business into other countries and regions aroun the world. An example would be Rupert Murdochs company News Corp. They own a massive empire of diffrent media based companies and services around the world. The Image below shows just how much his media empire stretches.

   

Regional

This is when the ownership spreads across a specific region in the country. For instance the midlands or the North-East. This is diffrent from local as it dosen't focus on one specific city or area. An example of this would be the nwpaper 'The Northen Echo'. This is a regional newspaper as it not only covers teesed but most surrounding areas suchg as north yorkshire and durham.

Local

Local means that the company is based in a small area within a region. For instance if a newspaper was based only in watford this would be accounted as a loacal media company. An example of this would be the radio statio TFM based in Teeside. This only broadcasts throughout the Teeside area. This is counted as local is it dosne't cover the whole of the north east. It just covers a small area of the region. In this case Teeside. However with the gaining popularity in internet many local services are becoming national.

Sectors of creative media

Television

Over the years the TV industry has went through enormous amounts of change from being commercially available from the 1920's to the present day. Television programmes are normally shot a few weeks before being broadcast although it varies depending on the programme. There are nine main broadcasters in the UK alone these include; BBC, ITV, Channel 4, Five, S4C, SMG and UTV.  Although there are over 300 satellite and cable broadcasters varying from channels such as sky,virgin media and discovery.  Usually broadcasters make money by placing 5 minute advertising breaks within there programmes. However, BBC don't as you need to pay for a t.v license this cost covers them for not placing advertisements on there channels.

Publishing

The publishing industry is made up of Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services. It covers a wide range of types such as printed media and and online multimedia. The industry produces a revenue of around about  £10.1 billion a year. It is also one of the largest exports for the creative media industry. Most publishing company's contain as little as 10 employees although some contain about 200. The main areas in the UK which the publishing industry occupies is London and the south-east of England.

Interactive media



The interactive media industry  refers to any product which is  based on some sort of computer or device. This product can be interacted with through the use of buttons,text,images ect.  An example of an interactive media product would be an app on the apple iPod  These can be interacted with on your device and are used worldwide by many smart phone users. Annually the interactive media industry is worth around about several billion pounds and employees about  34,300 people.

Radio

Radio is the transmission of information through the use of sound waves  It is commonly used in the modern day as a way of entertainment or a way of telling the news. There are a number of radio channels which can be played on a device with radio some national some local. Local channels are used to spread news about the specific region whereas national is general topics. A radio show normally consists of people talking as well as music depending on which channel your listening to. For example BBC four is mainly talking and discussions whereas BBC 6 is alternative music. However due to the rise in other forms of media such as films games or interactive media radio is not as popular as it once was. The radio industry employs about 22,000 people with as little as twenty people working in one studio.

Photo imaging

Photo imaging is the process of manipulating or editing photos through the use of software such as adobe Photoshop. Many people working in the photo imaging business (68%) work as freelance photographers however some work for photo imaging company's  The industry employs around about 43,100 people in the UK  There are over 8,700 photo imaging company's in the UK alone. For example company's such as AIP (association of image processionals).

Advertising

Advertising is a huge par of the economy  in the UK generating a massive £6.2 billion per year. There are 13,000 companies based around advertising with nearly 250,000 people working in the industry. The intention of of advertisement's are to persuade there audience to buy a product or service. Due to this there s a lot of money spent n the advertising industry. We are bombarded by advertisement's 24/7 event if we don't realize through the use of t.v,radio,billboards and loads more.Due to this high demand for advertising there is a large number of money and employees invested in the industry per year.

Animation

Animation is used in many sectors across the creative media industry mainly in television in film. It is done by creating an image the placing another image after it slightly different than the previous one. When a number of these images a put together they appear to be moving this illusion is called persistence of vision. The animation industry has a very small amount of employees. Currently they provide work for bout 4700 people in the UK.

Games

Currently the video games industry is a huge part of the entertainment industry. Some ground breaking games such as call of duty are getting more sales than most Hollywood films. Although, even due to the huge market for games the industry only employs around about 700 people in the UK  However, this is mainly because the video games industry has only became so popular quite recently. Therefore it is expected that the number of employees will rise is the next few years maybe even beating the television and film industry.

Film

The film industry is another sector which plays a huge part in creative media. In the UK the industry contributes a massive £4.3 billion to the economy. The industry is constantly evolving due to advances in technology for example special effects software or cameras. There are many aspects in film such as production, editing, writing and countless more. Due to this they employ and enormous amount of people with a number of over 100,000 people. Some examples of big UK based films would be ones like 'shaun of the dead' or 'harry potter'.

Welcome to my blog on The Creative Media Industry!

Inroduction

Hello and welcome to my blog! The purpose of this blog is to use reasearch and data to provide an insight into understanding the media industry. First of all, there are nine sectors surrounding the media industry. These nine sectors are Radio

• tv
• advertising
• animation
• film
• games
• interactive media
• photo imaging
• publishing

Thank you for visiting my blog!